Skip to content
All services

Conversion Optimization

Same traffic. More customers. That's the leverage of conversion optimization.

The Problem

Driving more traffic to a leaky website is expensive. Most sites convert under 2% of visitors — meaning 98 of every 100 people you pay for leave without acting.

The Solution

I run a structured CRO program — analytics deep-dives, heatmaps, session recordings, and prioritized A/B tests — that systematically raises conversion at every step of your funnel.

Benefits

What this does for your business

More revenue from traffic you already pay for
Decisions driven by user data, not opinions
Prioritized testing roadmap by expected impact
Compounding wins across the whole funnel
Lower acquisition costs across every channel
Process

How the engagement works

01

Data Deep-Dive

Analytics, heatmaps, and session recordings reveal where visitors drop off.

02

Hypothesis & Prioritize

A ranked testing roadmap based on impact, confidence, and effort.

03

Test & Learn

Structured A/B tests on pages, offers, forms, and flows.

04

Roll Out Winners

Winning variants deployed and the next tests queued.

What you receive

  • Conversion audit & drop-off analysis
  • Testing roadmap
  • A/B test design & implementation
  • Landing page improvements
  • Monthly uplift reporting

Case study

Client
Online booking platform
Challenge
High traffic, 1.1% conversion, rising acquisition costs.
What we did
Sixteen structured tests across the booking flow in four months.
Conversion rate to 3.4% — a 209% increase in bookings
FAQ

Common questions

How much traffic do I need for CRO?

For A/B testing, roughly 1,000+ monthly visitors per tested page. Below that, I use heuristic and qualitative methods that still deliver strong wins.

What do you test?

Headlines, offers, page structure, forms, pricing presentation, social proof, and checkout/booking flows.

How fast are results?

First wins typically land within the first 4–6 weeks of testing.

Ready to put conversion optimization to work?

Book a free consultation — we'll assess your current setup and map exactly what this system would look like in your business.

Free 30-minute strategy call · No obligation · Clear next steps either way